Videoproduction: Corporate video
Corporate videos are a new genre in videoproduction industry. They combine the properties of documentary movie and advertising reel.
The audience for corporate videos comprises the circle of specialists, managers of state organisations and enterprises, scientists, engineers and technicians.
Corporate videos are subdivide into several independent directions: corporate movies, presentation movies, slide shows (slide-movies) and training videos.
All these types of corporate video differ very much one from another both in script and visual presentation, the only thing that unites them is the common goal: to increase sales.
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It is human psychology that the visual factor is the main element influencing decision making. Corporate videos are especially designed to create this visual impression.
Corporate videos are distinguished by the objectives of use:
Main directions of corporate video |
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| Conferences, presentations, corporate holidays, meetings and negotiations with VIP clients. | |
| Exhibitions and demonstrations at sales outlets. | |
| Training of personnel or demonstration of operation of technologies or processes. | |
| Reports or statements at conferences, exhibitions, as well as assistance to sales manager. | |